About Us & The team

We have over 25 Years’ experience in the World of Cycling from riding to delivering Events. Our aim is to support Organisers in delivering top level Events that will have the capacity to grow along with being sustainable for future years. We also provide coaching to all levels of cyclists with weekly plans at an affordable price to help accomplish goals and aspirations. We tailor each training plan around an individual’s circumstances, thus ensuring the finest care is given to each athlete.

Via Roma also provide a relaxed cycling holiday in Tuscany that caters for all levels of cyclists.

There are two further events that might interest you if you are looking for something more challenging, we have the Iconic “Dolomites Adventure” for those that seriously want to be challenged, and the “Jura Mountain Range” for those that want a challenge but not as challenging as the Dolomites.

For all our events please do not hesitate to get in contact for further information. See contact details at the bottom…

Coaching & Bike Fitting

My name is Grant and I am a British Cycling Trained Coach with almost 30 years of experience, I was born into the sport and had an opportunity to race Professionally for several years. I offer and deliver coaching sessions to cyclists from those who are just starting out, this may be general commuter riding, cycling to keep fit or generally just building confidence on the bike to get the best out of your cycling. We also cater for cyclists that have specific targets for Competitive Events, and can coach for Team support and Management.

A free initial consultation is offered to determine that the structure works for each individual. All training plans are carefully created for each individuals needs. Training programs are tailored and sent each week, including weekly catch ups to adapt if and when required.

I personally get greater satisfaction seeing others succeed more than winning any race!

When you sign up you will be provided with a Free “Training Peaks” account. By using this platform you will be able to monitor your own progress, along with seeing if you are over training. Through this platform I will be able to provide structured training plans based on your current fitness, we can then follow your progress if its just to get better on the bike, to building towards a cycling event.

Along with coaching I also offer in-depth bike fitting. If you are looking to gain better efficiency, or looking to remedy on the bike issues then come and get checked out. Everyone from a commuter to competitive cyclist should get checked out to make your cycling as enjoyable and efficient as it can be.

A Proper Bike Fit Will:

Help prevent cycling-induced repetitive stress injuries.

Reduce or eliminate “hot foot”.

Improve overall Comfort on the bike.

Reduce or eliminate back, knee, neck & wrist pain. Reduce or eliminate saddle discomfort and genital numbness.

Reduce or eliminate numbness in the hands and fingers.

Reduce rider fatigue.

Improve agility and handling on the bike.

Please get in touch to discuss bike fitting prices along with the various coaching packages.

“Stt Bike fitting system”

Via Roma uses “STT System” that carries out an automated tracking of markers placed on eight anotomical points, at a rate of 50-60 FPS. Its high-resolution camera (1280×1024) allows for sub-milimetric accuracy.

Tuscany Experince

Via Roma’s 2023 Tuscany Experience is for those that are looking for a relaxed cycling holiday. We offer a fully catered cycling holiday based at a 5* Tuscan villa situated in the heart of Tuscany. We cater for all your needs starting from taking your bike to take the stress out of packing it and putting it on the plane. We have some fabulous routes which take in idyllic villages along with some amazing local restaurants. Oh and not forgetting a spot of wine tasting too! There are 4 weeks to choose from: 6th May > 13th May, 14th May > 21st May, or 16th September > 23rd September & September 24th > 1st October 2023. You can choose from 1 week, or 2 weeks.

May weeks are now FULL for 2023

Dolomites Experince

If you fancy something more challenging then don’t look any further than Via Roma’s Dolomites Experience, this great event takes in iconic climbs such as the Stelvio, Gavia, Passo Campolongo and the Grossglockner. The route starts from Davos in Switzerland and finishes in the beautiful town of Innsbruck. This event travels from point to point, therefore organisation is key, and Via Roma are there to cater for all your needs, we will support you throughout each stage making sure you have everything you need, the only effort and stress you need to worry about is turning the pedals.

The date of this event will be from Monday 7th to Friday 11th August 2023 – 5 amazing stages!

Jura Mountain Range – Switzerland

Jura – Starting on lake Geneva

Fancy something challenging but not as challenging as the Dolomites then the Jura event could be for you.

5 Days of beautiful riding through the Jura mountain range on some beautiful Swiss roads taking in some iconic climbs.

The average climb is around 1,000 metres, on some of the smoothest roads you will ever ride on.

Throughout the day there will be a coffee stop and lunch stop with two support vehicles helping you along the way. All you need to do is turn the pedals and take in the amazing scenery.

Date: 12th > 16th June 2023.

Events & Support

Via Roma have vast experience of organising Competitive Cycle Events, on the open highways, closed circuit race tracks and even busy Town Centres in the twilight beneath floodlights.  We can liaise with local authorities and governing bodies as well as the police and highways agency to providing traffic segregation, signage and barriers.  Event facilities and catering can even be provided through our network of partners.

Via Roma can deliver tailored Corporate days that can help network with other like-minded businesses, which can be delivered to suit all levels with the main aim to build relationships in a friendly and well organised environment.

Via Roma have delivered many Corporate Charity challenges for companies such as Zurich & Credit Suisse, along with working with local authorities to deliver city centre mass participation events.


Karen Whyte – The time I have spent with Grant being coached has allowed me to get into the best shape I have ever been in. He has a lot of experience with different training ideas to improve power, endurance and race knowledge. Grant has made a huge improvement in my cycling. His structured coaching has brought me results that were well beyond my expectations and have given me absolute confidence in his expertise.

Steve Buckley – I returned to road cycling after an absence of a couple of decades with the aim of matching the results and times I achieved when a young rider. I quickly learned that there has been a lot of change in the intervening years both in equipment and training techniques so I decided to get some guidance and I was very fortunate to be introduced to Grant Bayton of Via Roma Coaching. It has been a very successful collaboration where Grant has provided me with a structure for training and competing in time trials and road races. His experience as a professional rider provides an invaluable insight into all aspects of cycling which has kept me focused and motivated.I can recommend Grant’s help in achieving whatever cycling related goals you may have.

Caroline Trender – I first met Grant when I joined him on his Via Roma Cycling week in Tuscany. After a week of fabulous riding in Italy and some cycling tips and advice from Grant, I decided to try and qualify for the UCI Gran Fondo World Championships. As I’m a 50 something female hobby cyclist I was going to need a formal training plan and a cycle coach and this is where Grant stepped in to help me out. Although I live in France, Grant has supplied me with weekly training plans which are easy to follow, together with a weekly catch-up call to offer extra guidance and any necessary problem solving. I am amazed at the amount of progress I have managed to make. At the beginning of the year, without training I was a hobby cyclist. Seven months later, I have ridden in 2 UCI qualifying races and competed at the UCI World Championships. It has been an amazing experience and a huge learning curve. During this time my FTP has increased by 20%, I am now stronger and tougher than I ever was and more importantly I love my cycling even more. I cannot recommend Grant highly enough. He is a great listener, a fantastic coach and mentor. I could not have achieved any of this without his help and guidance.

Sue Fudge – The Best Holiday Ever
Cycling in Tuscany with Via Roma is just brilliant. There is no other word for it. The week we spent with Grant and Gary was challenging and on occasions really hard work, but it was also exciting, satisfying and the best fun I’ve had in years. In fact we enjoyed it so much that within a few hours of getting home we were already planning our next trip!
From the moment we arrived at Pisa airport, everything was taken care of and every aspect of our holiday went so smoothly that it was easy to forget how much work and organisation obviously went on behind the scenes.

I fall into the older, fatter, slower category of cyclist and I freely admit I’m rubbish on hills, so choosing a cycling holiday in Tuscany was a bit bonkers. Before we arrived, I did worry that everyone else would be much younger and faster than me and that I’d get dropped on every ride (I’ve been on cycling holidays like that and believe me they are no fun!). But I was soon reassured because we were with a lovely, friendly group of people who all encouraged each other. The rides were also supported so we didn’t have to worry about mechanicals or carting around loads of water bottles and clothing, the routes were well thought out so that they challenged everyone and there were Via Roma staff cycling with us to help with everything, including moral support.
The day we climbed 1,000 meters plus up Monte Serra was a highlight for me. I wasn’t sure I could do it and I won’t lie – it was difficult. But knowing there was a van on hand to rescue me if I got into real trouble gave me the impetus to keep going – as did the encouragement at various points with Grant shouting at me to ‘keep going and dig deep’. Reaching the top was fantastic and coming down again was one of the scariest things I’ve ever done, but I absolutely loved it and am so glad I had that experience.
Apart from the cycling, I also loved the accommodation, which was beautiful and rural and very typically Tuscan. The food was great, too. We ate at really good restaurants and all our evening meals were included in the price of the trip. On the last afternoon we went wine tasting and stocked up on some choice bottles, which were brought home in the van (along with our bikes).
I could go on and on about how much I loved this trip and how satisfying it was to achieve so much more than I thought I was capable of, but as a final thought there’s this: Since getting back, I’ve been cycling faster and have felt a lot stronger, especially on the climbs. I might has sworn a bit getting up some of those Tuscan hills, but they have definitely improved my riding. And the friends I made that week are going to be my friends for a very long time!

Elaine Quinn (Zurich Investment Services) Via Roma are experts in their field. We valued their professionalism, attention to detail, planning and organisation as well as all the health and safety aspects for the Race Across Europe. The team was extremely well led and managed by Grant Bayton, and the whole team were an absolute pleasure to work with.
I look forward to working with them again in the future and highly recommend them.
Thank again for EVERYTHING!

Lewis Braithwaite – From day one I have always found Grant to be very approachable and easy to talk to, i have been receiving coaching for around 2 years now and have gone from a complete novice who smoked to being a serious racer. Grant has always made sure the training I receive has been very personalised to fit around my work and family commitments and still get the best out of me at each event I attend. I couldn’t recommend Via Roma coaching enough 1st class coaching from a 1st class coach.

Get in Touch

Via Roma Cycling Events & Coaching

Grant Bayton
Contact Number: 07432555742


Copyright Via Roma Cycling Events & Coaching – All rights reserved